What is Branding?
By Tammy Swier
Branding is a comprehensive process of creating and shaping a distinct identity for a product, service, or company. It involves strategically designing elements such as logos, names, symbols, and messaging to establish a unique and memorable image in the minds of consumers. Good branding should be identifiable without a written word. Beyond visual components, branding also encompasses the overall experience and perception associated with a brand, including its values, personality, and the emotions it evokes. Effective branding aims to differentiate a business from its competitors, build trust with the target audience, and create a lasting impression that fosters loyalty and recognition.
How is branding different than getting a logo designed?
A logo design and a branding package are related elements in the process of creating a brand identity, but they serve different purposes.
Logo Design:
A logo is a visual symbol or mark that represents a company, product, or service.
It is a crucial component of a brand's identity and serves as a recognizable and memorable element.
The logo often includes specific colors, fonts, and graphic elements that contribute to its uniqueness and relevance to the brand.
Branding Package:
A branding package is a more comprehensive collection of elements that work together to establish a consistent and cohesive brand identity.
It typically includes the logo but goes beyond to encompass various visual and non-visual elements that shape the overall brand experience.
Visual elements in a branding package may include a logo, color palette, typography, imagery style, and other design elements.
Non-visual elements can involve brand messaging, tone of voice, mission statements, and brand guidelines that dictate how the brand should be presented across various platforms.
While a logo design is a specific graphic representation, a branding package extends beyond the logo to encompass a broader set of visual and non-visual elements that contribute to a unified and recognizable brand identity.
Volerra Creative can help you by designing a logo to accompany branding you feel comfortable creating yourself OR we can create a completely custom branding package for you starting with helping you get clear on your brand ideals, vision and goals, then by creating a logo and accompanying graphics, establishing your brands tone of voice, and providing colors, fonts, and photography inspiration for you to use consistently everywhere your brand appears.
If you are interested in hiring one of Canada’s top graphic designers and brand developers, click here to fill out our intake form.
