WHAT’S THE DIFFERENCE BETWEEN

Logo Design vs. Branding?

Logo design involves crafting a single logo, whether an illustrative logo or wordmark that represents an organization. Through a mini brand discovery session, I take your concept and translate it into 3 custom original logo samples. The logo is then refined through 2 rounds of feedback, and once finalized, your business’s logo is delivered as industry-standard file types.

Branding, on the other hand, is much more encompassing of an entire business and involves a comprehensive start to finish process that explores every aspect of the organization. The branding and identity includes its tone and voice, a complete folder of logos, a brand guide, and other assets that define how your business’s identity is visually and verbally presented.

Brand Identity

COMPLETE BRAND PACKAGE

I specialize in strategizing and building bespoke branding solutions tailored to your business’ unique identity and goals. I first start with empathic listening, then researching the landscape of the industry and its competitors. I then apply my 17 years of experience in the field, and translate these data points into captivating visuals, compelling messaging, and strategic guidelines that engage your audience. Inquire→

BRAND REALIGNMENT

This package refines your brand visuals and marketing strategies, ensuring your business reaches the clients who need your product or services the most. I address common challenges such as inconsistent messaging and outdated visuals. Inquire→

◗ Questionnaire to help you get clear about your brand vision
◗ 1 hour brainstorm call to discuss your goals and values
◗ Access to a collaborative Pinterest board where we can gather inspiration together
◗ 4 Logo shape variations
◗ Final logo and inverse logo types (white versions) in PDF, AI, and PNG file types
◗ Color Palette of up to 6 colors
◗ Type research with 3 fonts selected
◗ Photography mood board
◗ 10 page comprehensive brand identity guide

ICONIC ELEMENTS

Custom Logo Designs

Minimalist Logo / Logo Mark

Custom-designed logo featuring original refined logo mark
Brand name and logo mark delivered in different layouts for multiple usage needs
Includes changes for up to 1 year
Initial concept development based on your brand vision and values
Revisions to fine-tune the selected concept
Delivery of finalized logo files in various formats for print and digital use
Release of creative rights

INQUIRE