Welcome to my little corner of the internet.

WHERE DO I BEGIN?

Design and Branding have always come naturally to me. My ideas come fast and plentiful and there are too many to put to use for just myself, I choose to share this gift with others.

To me, all ideas can become reality, with the right amount of creativity and flexibility.

I grew up bi-coastally on a secluded gulf island off the West Coast of British Columbia sharing time between there and Vancouver. Inspiration always surrounded me; beach-combing, hiking, stargazing and swimming in the sea. Mother nature raised me. When we would return to Vancouver I would swoon over all the shops downtown, the billboards, the architecture and load up on books, magazines and fabric to keep me inspired back on the island. I had an innate curiosity for how brands met their audience through visuals.

My love of art was realized early on, my father, who worked in the art industry was able to provide me with the tools I needed to grow as an artist as well as exposure to talented creatives I would otherwise have never met. At 12, I began travelling to different artist family members in Toronto and California to satiate my longing to learn more and to give this only child some time with cousins. I am so grateful for my parents creative child rearing ways.

the Joy of

Cultivating Purpose

I am a designer to my core, since birth. Blend this with a fascination with technology and becoming a graphic designer happened organically. I never liked the idea of working someone else. I have entrepreneurship in my blood, I have never seen a lineage so full of business owners! I worked at a design studio before getting pregnant, and after my son was born, decided I was never going back. I started my own remote online website design business 16 years ago. This allowed me to stay at home with my babies. Each year as they grew, so did my business. As they needed me less, my clients needed me more.

I didn’t expect that my passion for web design would pale in comparison to the immense love I've discovered for UX branding. Specifically birthing brands with cool people. This work brings me joy, while also getting all the blissful moments with my amazing children: I feel like I hit the jackpot.

I want to inspire my kids to go after their dreams and find their purpose. A purpose to me is cultivating the calling you have in service of others. I want to show my kids the joy I get when I am fulfilling my calling. I am a conduit to helping other people pursue their purpose, like a purpose amplifier!!! I live for the startup phase of businesses. The energy just flows. Taking the business idea and giving it a visual identity, creating the customers experience, the passion, focus and collective desire for this brand to excel, it truly is so much fun for me. I get to be present during the most magical time in an “idea’s” life: when it becomes real.

Why Trust Volerra Creative…

I have 17 years experience in the field of graphic design, and have served over 800 clients worldwide. Click to view my online certifications in design, marketing & sustainability.

WHAT ARE MY QUALIFICATIONS?

  • Diplomas in:

    ◉ Graphic Design

    ◉ Complete Web and Mobile Design

    ◉ The language of design

    ◉ UX/UI Specialization

  • Certifications in:

    ◉ Content Marketing

    ◉ Complete Social Media Marketing

    ◉ Algorithm Agnostic SEO Strategies For Online Marketing

    ◉ Digital Marketing Essentials Masterclass

  • ◉ Certification in Open Design

    What is open design? It’s a collaborative approach to design where ideas and plans are freely shared and accessible to anyone. Open Design encourages transparency, participation, and innovation by allowing people or communities to contribute to the design process, modify existing designs, and distribute the final products without restrictions. In essence, it promotes inclusivity, creativity, and the democratization of design resources.

  • ◉ Diploma in Sustainable Business [Alison]

    ◉ Certification in Color Psychology [Udemy]

    ◉ Career and Personal Development Coaching [Alpha Academy]

California Institute of the arts
University of California
Udemy
Duke University

Fun Facts

    • The Chaos Machine by Max Fisher

    • A Happy Pocket Full of Money by David Cameron Gikandi

    • The Creative Act by Rick Ruben

    • Homo Deus by Yuval Noah Harari

    • Surf Shacks Vol 2 by Matt Titone

    • The Kinfolk Table by Nathan Williams

    • A Tea Stronger Than Death by Mimi Young

    • Breaking the Habit of being yourself by Dr. Joe Dispenza

    • “How you do one thing, is how you do everything.”

    • “Great minds discuss ideas; average minds discuss events; small minds discuss people.” - Eleanor Roosevelt

  • Being able to use a laptop outside with no screen glare. This job + nature is the ultimate dream to me.

  • -Chocolate hazelnut seashells

    -Laying in the sun rotisserie style

    • Living off the land

    • Most 1985 Nintendo Entertainment System Games

    • Skyrim Level 91 (humble brag)

    • Sewing

    • Cooking

    • Art

    • Seeing peoples potential

    • Paleontologist

    • Fashion Designer

    • Food Network Chef

    • Ballerina

    • Gemologist

    • Lifeguard

    • Fortunes (cookies, tea labels, jones soda)

    • Spice Girls candy stickers

    • Shells

    • Natural Specimens

    • Crystals

    • Books

    • Vinyl

    • Natural Luxe

    • Eclectic Minimalism

    • West Coast Wild

  • -Getting to design Hall of Fame Alumni Roberto Alomar’s custom baseball bat website

    -Designing all the artwork for Amazon Prime Video’s “The Boys” and “Wheel of Time” comic con set.

    -Surfboard graphics and beach murals for Malibu Rum

    -I will never get over seeing my label designs at whole foods, indigo and at airports.

  • Age 4: Insisted my scribbles were “designs”

    Age 7: The handmade cards I would make for family would include a pretend barcode on the back, a "made in canada" and suggested retail price of "hugs and kisses".

    Age 8: Lunch time bracelet making biz with my friends, the school shut us down right when we were becoming profitable lol

    Age 10: My dad offered to build me a treehouse, I declined and designed a snack shack instead which he built on the ocean. I covered it in murals and sold cookies, pretzels, juice boxes, popsicles and jewelry in trade for seashells, rocks, and wildflowers.

    Age 16: Designed t-shirts for garage bands I went to school with, and magazine editorial submissions for extreme sports athletes.

    Age 17: Had no idea what I was going to be when I grew up. Didn’t know graphic designer was a job.

    Age 18: Figured out I have always been a designer, took a job at a publishing company where they trained me in house, and pursued this ever since.

  • The Intention: To create a butterfly effect of positive energy.

    How: By help others fulfill their dreams and purpose through my creativity. Which in turn allows me to fulfill my own dreams.

    Win, Win.

  • Water: in it, under it, near it, watching it.

  • “Do one thing every day, that leads you closer to your goal.”

    “If it’s not a F*ck yes, it’s a no.”

  • Minimalist Water Label

    Corporate goes rogue website

    Luxury Monogram

    Album Cover

    Alcohol Free Perfume Label

    Podcast Branding + Site

    • No on can read your mind. To get what you want in life - refine your communication skills

    • The happiest people in the world have figured out how to turn their passions into a job.

    • Aligned hard work is energizing. Hard work with no purpose is draining. Learn how to re-frame necessary purposeless done to make all work more fulfilling.

    • Know your value, don’t let others disrespect you.

What is the meaning of 'Volerra'?

VOL’AIR’AH

I coined the word 'Volerra' during a period of profound grief. In that vulnerable space, my heart opened, and I found myself living life with my soul exposed, connected yet longing to soar freely. Derived from the French word 'voler,' meaning 'to fly,' and 'a' symbolizing movement, Volerra encapsulates the concept of embracing an open heart and allowing the soul to guide us effortlessly. It's about surrendering to the gentle pull of our soul, experiencing a weightless freedom akin to flight.

Volerra represents both a direction and a philosophy—a commitment to following our hearts with grace and ease. My design approach is intuitive, and I selectively collaborate with clients who align with this ethos. Harmony and ease are the foundation of Volerra Creative, where creativity is celebrated as the soul's playful expression, and I wholeheartedly embrace its guidance.

I partner exclusively with individuals who are deeply passionate about their brands, guided by unwavering integrity and fueled by their heartfelt convictions.